The Road to
Sustainable
Tourism
Success
Travelife & Green Destinations Trained Partner
Sustainability can Feel Overwhelming
Certifications, regulations, industry buzzwords… where do you even start? With limited time and resources, it’s easy to push it aside.
That’s where I come in. I’m Samantha Smits, and I help tour operators and accommodations make sustainability simple, practical, and stress-free.
No complicated jargon or one-size-fits-all solutions, just clear, tailored guidance to help you stand out, stay compliant, and attract the right clients.
Let’s make sustainability work for your business without the headache.
Get
Sustainability
Certified
Gain credibility and attract more customers by earning trusted certifications.
Optimise
Your
Operations
Improve efficiency, reduce costs, and develop a business that leads by example.
Enhance
Your Brand
Reputation
Build trust with travellers by showcasing your commitment to sustainability.
Free Sustainability Checklist
- 40+ simple, actionable steps to improve sustainability without overwhelming your team
- Ways to boost your reputation and attract travelers & agents who care about responsible tourism
- Time- and cost-saving strategies that make sustainability work for your bottom line
- Guidance on upcoming regulations (like the Green Claims Directive) so you stay ahead
Ready to Take the Next Step Towards
Sustainable Tourism Success?
Let’s have a quick chat! Book a free 15-minute consultation
with me below to discuss how sustainability can work for your business.
FAQs
What does Smits SusTour Consultancy do?
Smits SusTour Consultancy partners with tourism businesses, including tour operators and accommodations, to make sustainability practical and profitable. My role as your sustainable tourism consultant is to guide you from good intentions to measurable action. I provide the roadmap and hands-on support to implement strategies that deliver real results, such as:
Attracting high-value clients and agents who prioritise sustainability.
Building a powerful brand reputation and a compelling story.
Saving resources by reducing energy, water, and waste costs.
Increasing staff satisfaction, retention, and pride in your company.
Ensuring you are ready for certification and upcoming regulations.
Essentially, I help you build a more resilient, reputable, and successful business through sustainability.
How can sustainability benefit my tourism business?
Adopting sustainable practices is one of the smartest commercial decisions you can make. The benefits of sustainability for tour operators and accommodations are clear: it helps you reduce operational costs, attract a growing market of responsible travellers, improve staff morale and retention, and future-proof your business against new regulations. It also gives you a significant competitive advantage when working with international agents and partners who increasingly demand sustainable products.
I don’t know where to start. What should I do?
Feeling overwhelmed is completely normal, and that’s exactly why I’m here. You don’t have to do everything at once. We can start small with a Quick Scan or a free discovery call. This will help us identify some “easy wins” and create a simple, step-by-step plan that fits your budget, team, and business goals. The first step is simply reaching out.
How do I get started?
Getting started is a straightforward process.
Step 1: Book a complimentary discovery call through our online scheduler.
Step 2: We’ll have a 15-minute chat to understand your goals and see if we are a good fit.
Step 3: If we move forward, I’ll send a clear proposal outlining the next steps for our work together. You can begin by booking your call here.